Blog Posts

Mar 12, 2026

When culture, creativity, and craftsmanship came together, the Bad Johnnie cocktail cup—created through a collaboration between Hitex Marketing Group and Johnnie Walker—became a cultural moment tied to Bad Bunny’s Puerto Rico residency and was featured in major publications including Forbes, GQ, Rolling Stone, and other industry media.

Mar 11, 2026

Company culture is strengthened through shared experiences and recognition, and one of the most effective ways organizations reinforce that sense of belonging is through thoughtful branded merchandise—such as welcome kits, event apparel, and everyday desk items—that go beyond promoting a logo to create meaningful touchpoints throughout the employee experience.